Developed a website that does not appeal visitor enough to spend even 10 minutes? What is wrong here? You have all the right things and materials. The product / services are well received in the market. You might like to go back to the time when you designed the website but were sceptical of the colours used to represent your company. Your fears might have been confirmed. Companies sometimes take time to realize that various colours convey different meanings and sentiments even if the actual meaning of them is not understood by the end user. And when they do, there is only web designers are left to blame for the less traffic and not the SEO. Understanding the colours can do wonders to the career of web designing.
What constitutes a website
A website is noticed by its backgrounds, images, content, ease of navigation, links, etc but it is incomplete without proper colours to decorate every web page of it. The design of the website must have it all because missing even on one part, the website can become a complete failure, and people will only keep on guessing the cause. Expert designer make best use of their experience to develop pages that are considered extraordinary. There are numerous examples for that. Just for the highlight Facebook has caught the attention worldwide because of it friendlier colour combinations of blue and white apart from its various features.
Website design is thus considered a task of more of experience than of imagination. In order to give the client intended benefit, the designer must understand what colours are considered “going with the theme” of website. They influence mood and ideas of the viewer. For example, warm colours like orange, yellow, red, green, etc make food look good and yummy. One can start feeling the pangs of hunger just by the look of it.
Combo of Colours
Recognizing every colour and their meaning is not sufficient. To perform one must be aware of the combinations and unity of the colours and what they have to reflect in every combination. This rather comes as a surprise to people that their content gets subdued by the importance of the colours, background, image, fonts or in any other way. Red and green go together but are very attract a lot of attention that might be toned up with the use of some light colour but you should be aware where are you using these colours. A website for adventure sports will be suitable for such combination, what else? Let the horses of imaginations be in motion.
Learning process
Now, the decision rests solely on what you do with the VIBGYOR in your hand, hold it with a prism or let it flow freely in the area of your expertise and understand the impact it has on the viewers of your designs. Be the website designer you have always wanted and in process win the clients and visitors of the website. Keep learning and keep experimenting till the satisfaction is achieved in all the aspects of the designing of a web page, especially in the area of usage of colours. Look to Nature as well for guidance. Nothing can match it for its treasures of colours!
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