Want to optimize images for Google? Follow the guide

It is well known quote that an image is worth thousand words. This is so true, even in case of search engine optimizing. Even they are subject of SEO tools to make maximum people reach the intended place (website in this case). Image not only increase the aesthetic quality of the website but also gives the maximum understanding that can help in deciding what content is relevant to a particular reader. Combining with the right word they can decide the traffic, as well. You can consult SEO experts for that but understanding the subject before hand is always a better idea.

How image are used for search and optimised

Under the “Image” search result, one can find related entries in the search engine. There are many ways by which this search is fine tuned. This is called as image optimization. Following are the ways by which optimisation could be achieved:

1. Name the file as per the keyword appropriated for the purpose.

As with the well researched keywords in the content, as a SEO consultant, one must be aware about the naming of file with the same keywords that are present in the content.

2. Title Tags and alt tags are important

Putting the right keywords in the both title tag and alt tag is also a way to enhance the visibility of the image and its chances to bring increased traffic. The HTMl attributes thus play a major role in doing optimizations for image.

3. Number of images on a page

Unless you are catering as a photo website or blog, putting many images just for a single article doesn’t make much sense. So, one or two images are sufficient for a single page write up of approx 500 words. Also, images are just another medium for SEO experts to add traffic. It doesn’t work alone in increasing the ranking of a page but in conjugation with other crucial factors.

4. Stuffing- an offence as per recent updates

Earlier, people had started stuffing their content and image html tags to get front page Google ranking. After the arrival of Panda and Penguin updates by Google, the practice is nearly abolished and in a way become an offence for which there are provisions of penalizing the wrong doers by the Google.

5. Image should speak 60% rest is content

Relevance and inoffensive quality of image is another issue that is to be paid attention. Image should be doing half the work determined for the webpage, rest of it will be done by the content of course. Also, they should not avert any visitor. This also contributes in bringing down the level of search engine spam.

6. Quality and size that appeals

It is noted that better quality picture attract search engine in addition to the human eyes. The same is noted for the size of the image. It seems here also the quotation “the bigger, the better” holds true. It might so somewhat contradictory to the fact that smaller pictures keep the navigation and speed appropriate to an extent but needed adjustments could be made.

7. Positioning near the keyword

Some web designers and SEO consultants, expert on the issue, hint that if the keyword in the content is near to the image, it improves the ranking of the page.

Keeping these points in mind while giving finishing touch to the web design can extremely help people to locate this stuff!

Promote and expand your online business with SEO Company Sydney and reach your potential audience within “no time”. By hiring best team SEO Sydney, stay ahead of your competitors and take your business to next level.