Beware of Google search algorithm continuous updates

Google is the most used search engine on the web where billions of searches are conducted every day. To give its users quality service, Google is now regularly updating its algorithm and becoming more specified every time. But this has made SEOs and webmasters job more challenging and they are struggling to find the solution for dealing with these updates. In addition, many businesses are getting affected by the frequent updates that can be very well determined through analysis of the web traffic.

The biggest question is if Google keeps on rolling updates after short period of time, then how SEOs will deal with it. How long will it take to bring the website on Google top ranking?

To cope with Google frequent updates, it is vital to follow certain measures that can help SEOs to great extent. One of which is focusing more on content quality and avoiding steps that leads to spamming. One should also remove the existing duplicate content as soon as possible. Do not depend solely on Google for web traffic, but also involve other search engines for traffic generation.

For the proper guidance, read the article and take necessary steps to deal with Google more upcoming updates.

Ways to Utilize Content Marketing Strategies for Better Google Ranking

Content marketing is certainly making the right moves as it helps in successful distribution and publication of content in marketplace. Each article is well maintained with a bio box and other links of contact information and author’s business. If you are an online entrepreneur and is looking for improved page ranking, it’s imperative to utilize dynamic content management strategy. There’s no secret weapon to dominate Google and drive organic traffic as content is entirely focused on people.

Certainly if you are marketing online the entire focus is on serving the reader. So the question arises why your website isn’t ranking on Google top 10? The reason is that the blog owner is enjoying traffic by ignorance. SEO experts are always into keyword research, on page and off page optimization and anchor links but you can easily automate traffic without such tools. Here’s how you can rank and drive organic traffic with proven results with proper content marketing strategies. Read on few tips for better marketing online:

• Choose to Focus: Where is the point to search for keywords and squeeze your limits into it. The best marketing plan is to focus on key phrases in the article and everything will automatically fall in the place. Writ about your niche topic and Google will automatically place it according to the phrases or topic.

• Answer that relevant Question: Answer common questions with your articles and blog and it will automatically click noise. One can easily stand the completion by striking the right audience.

• A Keyword Rich Introduction: Headline is the important aspect but above that an impressive introduction is equally important. Utilize primary keywords and target them for natural and relevant marketing online. Don’t over stuff your introduction part with keywords but ensure you start with it.

• Keep a Check on Grammar and Spelling: Articles can help you with sharing the stuff and writing about different topics for search engines. Make sure you keep a check at grammar as it’s certainly an important aspect. Google is a faceless spider and this is the reason for your reader to attract with your content. Any possible grammar or spelling goof-ups can encourage your reader from reading your blog.

• Attract links rather than chasing links: Chase links instead of attracting them as it can help in increasing the age of your article. Don’t even consider link exchange as it can attract readers constantly.

Follow these easy given tips and set your mind on how to commence content marketing in long run. As it is the key tool to attract organic traffic online. Promote and expand your online business with SEO Company Sydney and reach your potential audience within “no time”. By hiring best team at Sydney SEO company, stay ahead of your competitors and take your business to next level.

Want to optimize images for Google? Follow the guide

It is well known quote that an image is worth thousand words. This is so true, even in case of search engine optimizing. Even they are subject of SEO tools to make maximum people reach the intended place (website in this case). Image not only increase the aesthetic quality of the website but also gives the maximum understanding that can help in deciding what content is relevant to a particular reader. Combining with the right word they can decide the traffic, as well. You can consult SEO experts for that but understanding the subject before hand is always a better idea.

How image are used for search and optimised

Under the “Image” search result, one can find related entries in the search engine. There are many ways by which this search is fine tuned. This is called as image optimization. Following are the ways by which optimisation could be achieved:

1. Name the file as per the keyword appropriated for the purpose.

As with the well researched keywords in the content, as a SEO consultant, one must be aware about the naming of file with the same keywords that are present in the content.

2. Title Tags and alt tags are important

Putting the right keywords in the both title tag and alt tag is also a way to enhance the visibility of the image and its chances to bring increased traffic. The HTMl attributes thus play a major role in doing optimizations for image.

3. Number of images on a page

Unless you are catering as a photo website or blog, putting many images just for a single article doesn’t make much sense. So, one or two images are sufficient for a single page write up of approx 500 words. Also, images are just another medium for SEO experts to add traffic. It doesn’t work alone in increasing the ranking of a page but in conjugation with other crucial factors.

4. Stuffing- an offence as per recent updates

Earlier, people had started stuffing their content and image html tags to get front page Google ranking. After the arrival of Panda and Penguin updates by Google, the practice is nearly abolished and in a way become an offence for which there are provisions of penalizing the wrong doers by the Google.

5. Image should speak 60% rest is content

Relevance and inoffensive quality of image is another issue that is to be paid attention. Image should be doing half the work determined for the webpage, rest of it will be done by the content of course. Also, they should not avert any visitor. This also contributes in bringing down the level of search engine spam.

6. Quality and size that appeals

It is noted that better quality picture attract search engine in addition to the human eyes. The same is noted for the size of the image. It seems here also the quotation “the bigger, the better” holds true. It might so somewhat contradictory to the fact that smaller pictures keep the navigation and speed appropriate to an extent but needed adjustments could be made.

7. Positioning near the keyword

Some web designers and SEO consultants, expert on the issue, hint that if the keyword in the content is near to the image, it improves the ranking of the page.

Keeping these points in mind while giving finishing touch to the web design can extremely help people to locate this stuff!

Promote and expand your online business with SEO Company Sydney and reach your potential audience within “no time”. By hiring best team SEO Sydney, stay ahead of your competitors and take your business to next level.